Paydeet
Paydeet is a payment solution that simplifies digital transactions with its Pay with App feature, enabling businesses to accept payments seamlessly within the app. It provides a secure, fast, and reliable checkout experience while reducing card failures and processing costs, giving both merchants and customers a smooth alternative to traditional payment methods.
Lagos, Nigeria
2006
Fintech
$1.578 billion (2019)
5,000+
Challenge
Traditional card-based payments often face issues such as high failure rates, security risks, and additional costs for merchants. Businesses needed a more reliable, user-friendly solution that could streamline checkout, reduce friction for customers, and improve transaction success rates without adding complexity.
Results
Improved customer checkout speed and satisfaction, increasing successful transaction rates.
Provided merchants with a secure, scalable, and reliable alternative to third-party payment gateways.
Reduced payment failures by 30% compared to traditional card transactions.
Lowered processing costs for businesses by 20% through card-free payments.
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Process
Researched customer pain points around failed payments and merchant costs.
Designed a secure, intuitive checkout flow within the Paydeet app to replace card reliance.
Collaborated with engineering to integrate APIs for order creation, payment authorization, and transaction tracking.
Ensured compliance and security measures were embedded to protect users and merchants.
Iterated designs and flows with feedback from early testers to improve adoption..
“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Tobias Lütke
CEO, Co-founder | Shopify
Conclusion
The Paydeet “Pay with App” feature successfully addressed the inefficiencies of card-based transactions by offering a secure, fast, and user-friendly in-app payment experience. This project demonstrated the power of simplifying checkout flows and leveraging direct app payments to create measurable value for both businesses and their customers.
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